Quickly becoming one of the most trusted putter brands on Tour, RIFE has introduced its new style line for the 2013 season, hopeful to build on its popularity established on the professional circuit, especially the Champions Tour.
The new Vault 001 Series features 14 different models, including blade and mallet styles. Each putter features the company’s newly patented RollGroove Technology which helps the putter to “grab” your golf ball and promote a truer roll. A new bi-metal construction on many of the new putters is a step out of RIFE’s comfort zone but should appeal to a new group of fans.
This month RIFE began distributing the Iconic and Iconic Z styles in the Vault 001 series. Additional models will be made available in the coming months and will be found at most major golf retailers. The Iconic Z, which features a grey steel appearance, retails for $199.95 while the gunmetal-grey Phantom finish Iconic blade is set at $219.95.