PGA Merchandise Show 2014: GolfHER Apparel

Debuting in 2013, GolfHER has been making a lot of noise in the golf apparel sector over the past 12 months, making its presence at the 2014 PGA Merchandise Show both expected and appreciated.

GolfHer_Article1Founded by owner and designer Sarah Schultz, GolfHER is an apparel line focused on providing fashion-forward designs without compromising on-course performance. Schultz outlined the thought that went behind starting her company, which stemmed from her fashion struggle during her junior golf days.

“As much as I loved the game, one of my biggest struggles was not my opening drive nerves but what to wear on the first tee,” Schultz explained. “Retailers did not stock junior golf apparel. I tried sporting junior shorts but the nature of the ‘short’ shorts typically led me back into the clubhouse for a wardrobe change into…’gasp’ unflattering khakis. My apparel was appalling. It was around that time that I promised myself that I would create a fashion friendly golf clothing line.”

As a result, Schultz went on to design golf apparel that all women will feel comfortable wearing on the course. GolfHER also strives to keep a level of fun in the game, creating apparel items with names like “I Can Hit from the Blues”, “Albatross” and “Mulligan”.

Check out the GolfHER company website to learn more about this exciting company.

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