PGA Merchandise Show 2014: Maide Golf

Golf apparel companies are rocking at the 2014 PGA Merchandise Show in Orlando, Fla., including the ultra-classy tailoring of Maide Golf.

Launched in Spring 2013, Maide Golf is actually an offshoot of the mega-popular Bonobos Inc., clothing line. Maide, which is Gaelic for “club”, brings the look and feel you expect from Bonobos to the golf course. (Truth be told, I’m a huge fan of this brand.)


Why was Maide created? Simply put, golfers demanded an alternative to the boring, stiff clothing lines they’d been forced to endure for years. Personality was lacking in the golf apparel business, so Maide decided to fix the issue.

“There’s an authentic passion for the game of golf among members of our company that inspired this product. Like Bonobos, Maide was launched to fill a void in the marketplace; it’s the answer to what we see missing in the golf world as it relates to fit, style and functionality,” states Andy Dunn, CEO and founder of Bonobos Inc. “It’s our intention to deliver the same quality and service that Bonobos’ customers have come to know and expect while entering into a new venture that we hope will redefine the golf apparel category in a big way.”


“Maide is for the golfer looking for classic golf style with a modern fabrication,” says Kevin Kelleher, Maide’s co-founder. “Many mass brands miss the fit component of clothes, while others nail functionality but with an extreme sport look. We are bringing back the lifestyle element to golf apparel, striking the perfect balance of style and performance. We strived to create a brand that is understandable in that it blends the modernity of functional fabrics with a look inspired by the game’s greatest players from years past.”

To learn more about this amazing line of golf apparel, be sure to visit the company website at


Related Link: Maide Golf – 7 Questions with Director of Design Ian Velardi

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