When it comes to making a statement with your on-course style, few companies do it better than PUMA Golf. Their new BIOFUSION golf shoe is no exception, and we got an up-close-and-personal preview of PUMA’s newest footwear offering.
Hailing from PUMA Golf’s Pro Collection, the BIOFUSION golf shoe will be worn by Rickie Fowler and Jonas Blixt in 2014. Designed to give golfers high-end performance, comfort and style in an affordable package ($170), the BIOFUSION combines PUMA’s footwear technologies into an impressive golf shoe sure to please players of any handicap level.
“The BIOFUSION literally fuses our most advanced and top performing technologies into a system that works together to create a revolutionary golf shoe,” said Grant Knudson, footwear manager, PUMA Golf. ”Our goal here is to provide golfers with the best of what PUMA Golf has to offer, merging function and fashion to improve their game and increase confidence on the course.”
PUMA took the voice of their customer into consideration when designing the BIOFUSION, including a strong demand for the lightest golf shoe possible. In fact, the entire 2014 PUMA golf shoe line averages a weight of only 10.4 ounces.
“Every shoe we have developed for our 2014 collection, including BIOFUSION, began with the LiteStyle vision: lightweight comfort, performance and style,” said Tom Manthe, global marketing manager, PUMA Golf. “As the driving force behind the PUMA Golf footwear line, LiteStyle fits perfectly into PUMA Golf’s mantra, ‘Look Better. Feel Better. Play Better.’ The styles of footwear within the platform can be identified with a LiteStyle stamp; so if you see the stamp, its LiteStyle approved.”
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