Sundog Eyewear Brings Fashion, Function To The Links

Prior to the mid 1990s when David Duval landed on the PGA Tour scene, no one ever wore sunglasses while playing tournaments. It was considered standoffishly poor form, and the optics supposedly interfered with depth perception and distance recognition.

Most observers thought the sunglasses look was more a matter of Duval’s insular personality and focus rather than having any functional use. That is clearly no longer the case in golf eyewear now.

Today, sunglasses are de riguer on the golf course, from touring pros to everyday golfers. Sundog Eyewear is leading the charge to bring fashion and function together on the links.

In recent years, there has been a growing awareness regarding the harmful rays of the sun that affect not only the skin but the eyes as well. Sundog has been able to solve the puzzle by separating the harmful aspects of sunlight spectrums while maintaining the clarity that golfers demand on the golf course through their patented Mela-Lens technology.

The 2013 Sundogs feature photochromic lenses that darken in sunlight and lighten in shade, and they also have the glare reduction of a polarized lens. The company’s unique Mela-Lens technology filters — instead of blocks — light to provide protection with added clarity and definition without color distortion.

Sundog calls it, “golf like you’ve never seen it.”

Mela-Lens offers golfers superior vision protection to help improve performance. “Mela” is an abbreviation for Melanin, a naturally produced pigment that acts as a sunscreen to protect the eyes and skin from dangerous ultraviolet and “blue” light. Exclusive to Sundog Eyewear, Mela-Lens utilizes synthetic melanin to filter blue light and block ultraviolet light for the ultimate in protection and performance. The benefits are enhanced definition, superior glare reduction, maximum visual clarity, and soothing visual comfort.

Limited special edition Laser and EVO models offer the first-ever combination of superior photochromic adaptation to changing light conditions, with a state-of-the-art glare reducing, polarizing filter.

The effervescent and ever stylish LPGA star Paula Creamer offers her line of Sundog women’s eyewear. She now has six styles in her signature collection, with the addition of her sleek new Passion model. Since the debut of her first collection in 2007, the nine-time Tour winner has been instrumental in designing her line.

Passion joins Creamer’s popular Freestyle, Aura, Iconic, Bravo, and the popular Captiva, designed for smaller face shapes.

For more information on Mela-Len technology and the entire Sundog Eyewear Collection, visit