Tour Proven: Titleist Showcases Its Tour-Seeding Process

When a Titleist product hits the market, it has gone through rigorous testing from the brand’s PGA Tour professionals.

From Webb Simpson and Jason Dufner to Adam Scott, Bill Haas, Jordan Spieth and many more, Titleist’s brand ambassadors put their final stamp of approval on its products before they hit retail locations for us average Joes.

Talk about a Research & Development department …

Related Link: Tour-Seeding Process For New Titleist Pro V1, Pro V1x Has Begun

That R&D team was in full force for the release of the Titleist 915 driver, which underwent the brand’s “tour-seeding” process starting at last year’s Quicken Loans National at Congressional Country Club. And Team Titleist showcased the unveiling of the drivers to its tour staff with a well-produced behind-the-scenes documentary:

It’s great to see the excitement from PGA Tour stars with the new toy for their bag as well as how intricate and effective the Titleist tour-seeding process is.


Related Link: Titleist 915 Driver: High Speed, Low Spin, More Yards

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