Arnold Palmer signs with Mark McCormack
In 1960, Arnold Palmer unprecedentedly signed with IMG founder Mark McCormack establishing himself as the first golfer to have his own global brand. It paved the way for essentially every deal we see today in the game. Palmer combined golf and showmanship perfectly to create a business empire and a legacy unlike any other. Within two years, Palmer’s endorsement earnings grew from $6,000 to $500,000.