Jason Day Signs with Nike
In 2016, Nike announced it would be getting out of the hardgoods business, but that didn’t stop them from signing then World No.1 Jason Day to a massive apparel deal. The move came when Day decided to resign with TaylorMade as his equipment manufacturer. Terms of the deal were not disclosed, but one source said Day will get paid north of $10 million a year.
“Joining Nike is a dream come true,” Day said in the press release. “The brand is synonymous with the world’s best athletes. I’m honored and can’t wait to be part of the team and working closely with Nike to take my game, and the sport of golf, to even higher levels.”