If you’re not building your brand in today’s world, what are you really doing? Well, as it turns out, golfers are their own brands and some of the most iconic names in the sport are synonymous with bears, umbrellas, or in Phil’s case, themselves. Here’s a look at the 10 of the best Tour pro logos over the years.
Air Phil
Phil threw his hat into the logo game ring at the start of his 2017 season by introducing us to “Air Phil.” By far one of the most hilarious on this list, it’s of course, a tribute to his 2004 Masters win. Thumbs up, Phil!
The Lion
The man, the myth, the legend John Daly uses this lion as his logo. It screams business in the front and party in the back, kind of like Long John himself. Grip it and rip it!
The Shark
The Shark has been a longtime favorite in the logo world. Its sleek design and unique colors always stood out, especially when Greg Norman wore that phenomenal straw hat.
The Golden Bear
The Golden Bear is a timeless classic. Jack Nicklaus was truly the man to carry that name. With his golden flowing locks and ferociousness on the course, it just was perfect.
Spieth
Jordan Speith unveiled this logo not too long ago, but you already see grown men wearing the initials of 23-year-old’s initials on their caps. What a world! It is pretty sweet looking though.
The Black Knight
Gary Player’s Black Knight logo is another classic during the big-three era. Its simple symbol of power, poise, and class. Plus he sounds like a superhero!
TW
Tiger was one of the first original personalized initial logos that caught on in sports. He created an entire brand out of two letters that looked good when you fused them together. Also, he’s Tiger Woods.
The Merry Mex
Lee Trevino still to this day has one of the greatest logos in sports history. The sombrero was a tribute to his Mexican heritage and looked phenomenal on a hat.
Seve
While it wasn’t necessarily a logo while he was playing, this Seve Ballesteros tribute logo for his foundation is one of the best out there. With his patented fist pump, he will always be remembered as one of golf’s greats.
The King
One of the most iconic logos in the world, the late Arnold Palmer’s multi-colored umbrella touched the lives of so many people throughout the years. It’s as memorable as the man who donned it.