Golf Nation, VIZIO Strike Landmark Deal

Golfers are in good fortune.

That’s because the rising Golf Nation is now available for viewing on more than the golf-lifestyle video network’s website and its Android app.

A landmark deal with VIZO, the mega-TV manufacturer is the reason.

The news:  Golf Nation officially debuted its Free Ad-Supported Television (FAST) golf-lifestyle channel on the home screen of VIZIO’s tens of millions of Smart TVs across America.

Remember, VIZIO also delivers immersive entertainment and compelling lifestyle enhancements which make its products the center of the connected home. 

Millions of VIZIO Smart TV users will be the first to stream Golf Nation programming at no cost on WatchFree+ channel 612 and on demand.  Golf Nation content initially previewed in December 2022 on as a groundbreaking video-on-demand provider of entertaining, commercial-free, golf-lifestyle shows. 

Golf Nation’s inaugural season of original shows running five to 30 minutes per episode include:

  • Ambush with David Feherty – Hidden camera hijinks with golf’s most comedic figure
  • Three Courses – Travel to play, eat and drink with influencers Gabi Powel, Hannah Leiner
  • Golf Unseen – Adventures to exotic golf locations with cultural experiences, hosted by Carolina Romero and Mike Mason (nine-time X Games medalist)
  • Tee Shots – Drink, chat, swing, repeat hosted by famous mixologist Bill Binder
  • Versus – Rotating golf celebrities and influencers compete head-to-head

Shows are produced by NBTV Studios, sister company to NBTV Channels and the parent to Golf Nation.

Greg Barnard, Director of Content Acquisition at VIZIO, loves Golf Nation’s line-up of curated content: “Thanks to a major brand sponsor of the channel, Golf Nation will be featured on the VIZIO home screen at launch, helping VIZIO users discover live and on demand content at the beginning of their TV viewing experience.”

Golf Nation hardly started from scratch.  It boasted a built-in audience as more than 60% of sister channel Spirits Network viewers indicate a passion for golf.

Here’s Golf Nation’s secret sauce:

It is the first and only producer of original golf-lifestyle shows with the ability for viewers to click an on-screen “buy bar” to instantly purchase items while never leaving the streaming experience. This watch-buy-play approach benefits brands looking for DTC shoppable marketing opportunities with more precise metrics than static and other video platforms. 

An investor community darling, Golf Nation even attracted Mark Bezos as a backer – the last name sounds familiar, eh?  And Suzy Whaley, former President of the PGA of America and current President of Golf Nation, is flanked by a veteran team of golf, media, marketing, technology and video production talent.