Here’s a free lesson in brand loyalty. An unusual, yet hilarious, exchange unfolded on social media earlier this week involving PGA Tour player Graham DeLaet and shoe manufacturer, Skechers. Seriously, we aren’t making this up.
It all started when DeLaet, who clearly was watching the Federer/Raonic Wimbledon match on Wednesday tweeted:
How can a guy with New Balnace shoes compete with Feds Nikes? It’s the tennis equivalent of wearing Sketchers.
— Graham DeLaet (@GrahamDeLaet) July 12, 2017
Showing no mercy, the Skechers account offered to give DeLaet a pair of their shoes, with a subtle jab:
We will send you a pair of these. Hopefully they help you get your first tour win. pic.twitter.com/mvAN0lwrnB
— Skechers Performance (@skechersGO) July 13, 2017
However, the Canadian wasn’t having any of it!
Do you have any of these with spikes or are they still on back order? pic.twitter.com/BMT9qCdUZx
— Graham DeLaet (@GrahamDeLaet) July 13, 2017
But wait, that’s not all! England-based Golf World chimed in on the matter rattling off Tour winners sponsored by the shoe brand and were keen to point out DeLaet’s own win total.
I wonder if it’s been pointed out that Knox, Kuchar and Bryan have all won PGA Tour events in Skechers. DeLaet yet to win – in any shoes. https://t.co/bGEFfVCk7O
— Golf World (@GolfWorld1) July 13, 2017
That’s when DeLaet dropped the mic:
Ask your employee in charge of social media if they’ve ever had one of these. I’ll get my 9th next year. pic.twitter.com/AmUn3VjzdF
— Graham DeLaet (@GrahamDeLaet) July 13, 2017
DeLaet is currently sponsored by FootJoy. He’s notched 5 top-10s so far this season and has racked up roughly $11 million in prize money over his PGA Tour career.
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