Late Night Online Purchase: Setup Eye


Golfers are gear heads, equipment nerds and endless tinkerers, so when one of those late-night infomercials comes on promising instant results after having a few drinks, we listen a little more intently and have a tendency to get a little click-happy online. That’s where our Late Night Online Purchases franchise comes in, a review of a certain piece of equipment, training aid or something else that caught our eye.

There’s no worse feeling than making a perfectly-timed swing with flush contact only to look up and see your ball flying off target. Alignment is one of the biggest issues that affects your golf game, although it rarely gets the credit — or blame — it truly deserves. So, how can we best combat poor alignment? Practice doesn’t make perfect unless its perfect practice, which is where the Setup Eye comes in.

The Setup Eye is a handheld alignment system that acts similarly to a range finder, only for your alignment. Like a rangefinder, you lock in to your target and the Setup Eye does the rest. You place the aid on the ground, where it produces a short laser that automatically aligns itself down the desired target line. From there, you know what’s to blame — or more importantly, what isn’t to blame — should a well-struck shot fly off in the incorrect direction.

The Setup Eye’s sales pitch is simple math and science. An error in alignment of only 5° in a 200-yard shot will cause the golf ball to travel 50 feet off line of the intended target. With this new aid, you’ll have nothing to blame except for your own swing. 

Find out more about the Setup Eye on its website

[Setup Eye]


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