Michelob Unveils Keg Bag At PGA Championship

The beer-drinking golf lover in your life might want to be living the Ultra life soon after seeing what Michelob is unveiling this week at the PGA Championship. The ULTRA Caddie bag will be on hand this week at the 100th PGA Championship at Bellerive Country Club outside of St. Louis and undoubtedly will have hoards of fans pining for one of their own.

“We are always looking for new ways to innovate and help our consumers live fit and fun, and the ULTRA Caddie delivers both,” Azania Andrews, the vice president of Michelob ULTRA, said in a statement. “Michelob ULTRA has been the official beer of golf for more than a decade, and we’re excited to unveil the ULTRA Caddie at the PGA Championship in St. Louis.”

The bag brings the best of Al Czervik’s iconic bag from Caddyshack to the course. Among the amenities that the bag boasts are a 128-ounce refillable beer keg, complete with a tap handle and pint glasses, a Bose bluetooth speaker, LED lighting, a built-in tablet and there’s even room for your clubs.

The prototype bag will be given away to a lucky entrant who shares how they live ULTRA using #ULTRACaddieContest on Facebook, Twitter or Instagram.