New LOHLA SPORT ‘007 Collection’ Takes On Bond Girl Inspiration

Lisa O’Hurley and the late, great Sean Connery enjoyed golf together at Sherwood Country Club, north of Los Angeles.  It neither made headlines nor included paparazzi.

But the dashing Scottish actor – and O’Hurley’s penchant for James Bond movies in which he starred as Agent 007 – inspired her to create LOHLA SPORT’s new autumn-winter “007 Collection” of premium ladies’ golf-lifestyle apparel.

O’Hurley is the brand’s Founder and CEO, leading LOHLA SPORT to become one of the hottest looks on and off the golf course.  Classy European designs with L.A. flair and now a Bond Girl sprinkle – yes, that’s the ticket.

Personifying a classic Bond Girl aesthetic, feminine, elegant, sophisticated, daring and alluring 007 capsules coordinate tops, bottoms, skorts, outwear and accessories.  In sizes XXS to XXL, refined cuts are flattering yet not overtly sexy, made of fine-quality fabrics sourced worldwide and optimize athletic movements.

Statement-making 007 capsules converge swanky fashion and action-packed lifestyles are named after Bond movies:

  • Skyfall Transitions dramatically from Spring to Fall with bright Flyboy and Aurora colors for awe-inspiring looks.  The Skyfall print is lively and fun while the weather is still warm.
  • Diamonds are Forever – Plays up the new neutrals taking center stage on the catwalk with the popular Golf Fitness Pull-On Pant in a mocha tone and the debut of The Bond Girl Jacket in a rich Fall hue that is cozy on the course and helps fight off assassins.
  • For Your Eyes Only – Fuses the color of the season, fuscia – “lipstick” in LOHLA SPORT parlance – and cocktail orange with black and white bases for a dramatic entry to Fall.
  • Casino Royale – Takes the brand’s classic red, white and navy group on turn for the Nordic as Alpine ski inspirations abound in All-American coloring.  Seize the day on the course (or perhaps gaming at the tables) with two printed skorts or pair them with tights and boots for winter.
  • Golden Eye – Details white and peacock (dark teal) outfits with rich, gold trims, perfect for being the Bond-like hero or villainess during group rounds of golf this Fall and pre-holiday.

Connery, who portrayed James Bond in six films from 1962 to 1973, impressed O’Hurley.

“It was 100 percent fun,” she says. “From that day. I knew I’d create a refined Bond-esque collection for women who love classy-meets-sporty looks.  Our 007 designs pack star power yet are timeless.  There’s a bit of devilish flirtation in every piece to reimagine you in true Bond Girl style on and off the golf course.”

The 007 Collection incorporates LOHLA SPORT’s comfortable-chic, made-for-play DNA that supports its creation of a “Golfleisure” movement.  The brand’s staple The Golf Fitness Pull-On Pant and The Very Pant are among the most popular bottoms in women’s golf.  Watch out, Lululemon.

More than 250 fine golf shops and women’s boutiques carry LOHLA SPORT and Annika Sorenstam is its global ambassador.  Will the best women’s golfer of all time take to the 007 look?  We’ll see, fans, we’ll see.