Topgolf is breaking more ground on the golf and entertainment front by recently debuting its brand new “Swing Suite” concept at the Four Seasons Houston. This unique experience takes simulation to the next level with two state-of-the-art golf simulators, comfy seating, HDTVs, and food and beverage service. Now golfers and non-golfers alike have a place to kick back, enjoy a crafted cocktail, and hit some balls indoors.
Topgolf issued this press release:
“We are very excited about our Topgolf partnership and one-of-a-kind Swing Suite at the Four Seasons Hotel,” said Four Seasons General Manager Tom Segesta. “Houston’s new living room is a place where guests and locals can gather as a community, play Topgolf and enjoy craft cocktails in Bayou & Bottle.”
The Topgolf Swing Suite complements the new Bayou & Bottle restaurant located inside the hotel. The Topgolf game is designed for both golfers and non-golfers alike and can be played by up to six people at one time. The Swing Suite can be rented by the hour for groups of up to 15.
“Bringing the Topgolf Swing Suite into downtown Houston allows us to entertain hotel guests who may not be able to venture out to one of our three Houston-area venues near Katy, Spring and Webster,” said Topgolf National Director of Operations Scott McCurry. “The opening of Bayou & Bottle, coupled with the exceptional service for which Four Seasons is known, inspired us to partner and create this extraordinary new sports and entertainment experience.”
While Topgolf has not formally stated if or when they will roll out with these Swing Suites in any other locations, it seems clear the concept could be a potential new avenue for the company. This would allow them to get into the heavily populated urban areas where the necessary real estate required to build their elaborate facilities are too costly, ultimately bringing their product directly to the consumer.
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