Warrior’s Differentiating Strategy Is Paying Off

Warrior Custom Golf, Inc. is one of the fastest-growing golf club companies in the nation. With the focus set on giving customers the best value in golf through custom golf clubs, affordable pricing and superior customer service, it’s no wonder that Warrior has seen success skyrocket in recent years. 

Pedro Villanueva, General Manager of Warrior Custom Golf, expects the company to grow and prosper even more in upcoming years.

“We feel that we’re niche, we’re custom, so customers can get golf clubs from us at a competitive price, get them custom-built and get a year warranty,” Villanueva said. “We back all of our product with a money-back guarantee as well because we’re that confident that once customers try our clubs, that they’re going to love and keep them and we’re going to get the repeat business. 

“We’re trying to provide more benefits to the customer, give them something that’s custom, not off the shelf, and give them the latest and greatest technology at a wholesale price.”

Villanueva notes that one of the main differences between Warrior and most mainstream club companies is in the advertising strategy. 

“Since we’re a smaller company our advertising spend is much less than our competitors. Once we increase our marketing budget I feel we would be right up there with TaylorMade, Callaway, you name it,” he said. “I think our quality is there and our pricing is more competitive since they aren’t inflated by all the advertising dollars.”

Villanueva sees the potential problems with investing an exorbitant amount in branding campaigns, as the return on investment is not always guaranteed or predictable. Value can instead be found in investing in quality customer service. 

Warrior takes pride in the measures they take to make sure customers enjoy a person-to-person experience. 

“We allow our golfers to call in to our customer service department and actually speak to a live person; someone that’s knowledgeable, that knows our products well and customers can ask questions, get adjustments, and get repairs done,” he explained. “I think that’s what’s lacking with most companies — the human touch.” 

Villanueva says when customer service is done correctly, it translates into customer loyalty. 

“Golf is really about relationships,” he said. “If you go to any golf course, you’ll see people that have different brands in their golf bag. If you look at our core customers, they have everything Warrior. Drivers, woods, irons, wedges, putter, golf bag, etc. Their entire bag is Warrior clubs. That’s the difference, and that’s the goal were trying to achieve.”