Introducing Chief Data Officer Peter Sanders

After a successful career in the insurance industry, Peter Sanders used his analytical skills to develop Shot By Shot in 1989. As an avid golfer, he had become frustrated with the flaws in traditional, one-dimensional golf stats. He used his computer modeling experience to create what is now called Strokes Gained analysis (see History of Strokes Gained on the website).

Originally a paper, scorecard-based, mail-in program, in 2006 the company’s website,, was launched.  It provides interactive, Strokes Gained analysis for individual golfers as well as over 160 instructors and coaches that use the program to build and monitor their player groups.  The program provides analysis with answers, supported by almost 400,000 rounds of unique comparative data.

Peter has written, or contributed to, over 80 articles in major golf publications including Golf Digest, Golf Magazine, Golf for Women and His July 2016 article revealing the difference between the average Tour player and the Scratch golfer garnered over 433,000 views.

Peter also works with PGA Tour players and their coaches to interpret the often confusing ShotLink data.  Zach Johnson has been a client for nine years.  More recently, Peter has teamed up with Smylie Kaufman, Lucas Glover, Zack Sucher, Sepp Straka, Dylan Frittelli and Michael Thompson to help them and their coaches guide their performance analysis and improvement efforts.

In 2014, Peter became a technical consultant to Arccos Golf, developer of the groundbreaking, game tracking and analysis system using GPS sensors that attach to the users’ golf clubs.  His role was to implement Strokes Gained analysis into the Arccos feedback.

Most recently, Peter has entered into a licensing agreement with SwingU, a successful GPS rangefinder & scorecard app.  The agreement will provide ShotByShot’s unique Strokes Gained analysis to SwingU’s Premium users.