Swing by Swing, the golf technology and media company, announced today that it has rebranded its app and related businesses to “SwingU.” The new branding will apply across the company’s four divisions: SwingU (GPS, scorecard, statistics and instruction app); SwingU Clubhouse (daily e-newsletter), SwingU Marketing (advertising & direct-to-consumer solutions) and SwingU Academies (third-party app development). SwingU will strive to be the #1 golf game-improvement platform in the world with technology provided direct-to-golfer via the SwingU app and to third-party instructors via SwingU Academies app development.
SwingU has grown to 4.5 million app users worldwide, building a best-in-golf reputation for on-the-course GPS & scorecard functionality. The five-star smartphone app now possesses a sleeker user interface & design, as well as the most comprehensive golf instruction & coaching features in the world.
“We’re very excited about the SwingU brand,” said Charles Cox, Chief Executive Officer at SwingU. “SwingU is a perfect fit with our company’s focus on providing world-class, easy-to-use, game-improvement smartphone technology.”
All SwingU users will continue to enjoy distances to greens & hazards and a digital scorecard for every course in the world, along with a free stats & handicap profile. Thanks to the instruction & training platform integration, users also will have access to daily tips from SwingU’s instructor team, currently led by top-25 golf teacher Gary Gilchrist and his certified staff, which includes two of golf’s top social influencers and entertainers, Josh Kelley and Ryan Rustand.
In addition, SwingU will offer a variety of improved premium features. A “Looper” upgrade ($3.99 per month / $23.99 per year) will provide users with a robust digital-caddie experience, presenting wind speed, elevation, “plays like” distances, “zoom-in” green views, enhanced scorecard & stats, shot tracking & club recommendations and on-the-course betting games.
Premium subscribers ($14.99 per month / $99.99 per year) will receive Looper’s benefits and an affordable, 1-on-1 training experience, including a student swing locker for filming & saving swings, a growing library of 500+ drills & lessons, on-the-course performance tracking and one personalized online lesson per month providing both swing analysis and prescriptive drills. Premium Plus ($24.99 per month / $199.99 per year) includes the benefits of both Looper and Premium, but also provides each student with five personalized lessons per month.
SwingU Academies will provide instructors and academies with personalized, branded concierge apps, allowing the company’s instruction & training-focused clients to distribute engaging, lesson revenue-generating apps to their students and patrons.
Founded in 2010 and headquartered in Hartford, Connecticut, SwingU is a golf technology and media company. The company owns and operates top-rated mobile apps: SwingU (GPS, scorecard, statistics & instruction); gottaGolf; and The Golf Tracer (social and ball tracing). SwingU Marketing offers world-class branded content & marketing services, giving advertisers access to SwingU Clubhouse, the most engaged daily golf e-newsletter in the world, as well as more than 1 million monthly active users across its app platforms. SwingU Academies develops customized, world-class apps for instructors and academies.
TEN Marketing & PR