SwingU, the sports technology and media company, announced today that it has completed the acquisition of ShotByShot, the easy-to-use strokes gained platform for amateurs. The acquisition includes a patent-protected strokes gained app platform used by thousands of golfers; a coaching and team platform used by nearly 100 high schools, colleges & academies; and a strokes gained statistics database of nearly 700,000 rounds from golfers with handicaps ranging from +6 to 30.
In addition, ShotByShot’s President and Founding Partner, Peter Sanders, will join SwingU as its Chief Data Officer.
“I have enjoyed working with Charles Cox and the SwingU team over the past two years as they successfully integrated ShotByShot’s strokes gained analysis into their app,” said Sanders. “With the overwhelming acceptance of strokes gained as the gold standard of golf analysis, I am excited to work with SwingU to deliver the best possible golf game analysis option to all golfers.”
“We are excited to officially add Peter and ShotByShot to the SwingU family,” said Charles Cox, CEO of SwingU. “I’ve been fortunate to have worked and developed a relationship with Peter for the past two years, and I’m excited to have him by my side going forward. Peter will be a tremendous addition to the team, helping drive innovation as well as new educational content & training to our app’s user base and coaching clients.”
Known by many experts to be the “father of strokes gained statistics,” Peter developed ShotByShot in 1989. As an avid golfer, he had become frustrated with the flaws in traditional, one-dimensional golf stats. He used his computer modeling experience to create what is now called Strokes Gained analysis.
Peter has written, or contributed to, over 80 articles in major golf publications. He also works with PGA Tour players and their coaches to interpret the often-confusing ShotLink data. Peter’s tour player clients have included Zach Johnson (10 years), Smylie Kaufman, Lucas Glover, Zack Sucher, Sepp Straka, Dylan Frittelli and Michael Thompson to help them and their coaches guide their performance analysis and improvement efforts.
Headquartered in Hartford, Connecticut, SwingU is a sports technology and media company focused on golf game improvement. The company owns and operates the top-rated golf game-improvement app across GPS, scorecard, statistics and instruction. SwingU Clubhouse publishes an email newsletter reaching hundreds of thousands of golfers daily. Lastly, SwingU Academies develops personalized, branded instruction & training for clubs, teachers and academies. For more company information, please visit www.swingu.com.