SwingU, the golf technology and media company, announced today that it has launched a new monthly special advertising program. Each month will feature a unique theme, starting with January’s Best New Golf Products in 2019.
“This is a very cost-effective way for brands of all sizes to promote their newest products and services,” said Kirk Pagenkopf, Chief Revenue Officer at SwingU. “Each special advertising program allows companies to reach one of the largest consumer audiences in golf in an engaging format that includes native advertisements, dedicated emails and social media elements.”
January’s Best New Golf Products in 2019 will feature several hand-picked products presented in an advertorial format to SwingU’s audience of more than one million active golfers. Each month will showcase a different branded-content guide, covering categories like performance & training, equipment, apparel, accessories, buddy trips & travel, instruction & training, club-fitting & retail and more.
In addition to the special advertising program, SwingU Marketing offers multi-platform campaigns via dedicated email blasts, sponsored stories & native ads, social media & influencer activations, branded content, video production, live events and more.
“SwingU has a long track record of providing next-level golf marketing & content,” added Charles Cox, CEO of SwingU. “Golfers continue to be sports advertising’s most-coveted demographic, and we’re thrilled to offer our partners new, creative ways each month to engage with our large, active golfer user base.”
SwingU offers the industry’s easiest-to-use GPS, scorecard, statistics and instruction app. In addition to publishing daily content to golfers via the SwingU Clubhouse e-newsletter and website, SwingU provides advertising and direct-to-consumer solutions through SwingU Marketing and third-party app development through SwingU Academies. SwingU has grown to more than 4.5 million app users worldwide, building a best-in-golf reputation for on-the-course GPS & scorecard functionality and the most comprehensive golf instruction & coaching features in the world.
Founded in 2010 and headquartered in Hartford, Connecticut, SwingU is a golf technology and media company. The company owns and operates top-rated mobile apps: SwingU (GPS, scorecard, statistics & instruction); gottaGolf; and The Golf Tracer (social and ball tracing). SwingU Marketing offers world-class branded content & marketing services, giving advertisers access to SwingU Clubhouse, the most engaged daily golf e-newsletter in the world, as well as more than 1 million monthly active users across its app platforms. SwingU Academies develops customized, world-class apps for instructors and academies.
TEN Marketing & PR