SwingU, the golf technology and media company, announced today that it has launched a new special advertising program for the month of February, Must-Have Performance & Training Products.
“This is the perfect time of year for brands with performance & training products to make a strong push,” said Kirk Pagenkopf, Chief Revenue Officer at SwingU. “We’re proud to offer a cost-effective way for companies to reach one of the largest consumer audiences in golf in an engaging format that includes sponsored stories, dedicated emails and social media elements.”
Must-Have Performance & Training Products will feature several hand-picked products presented in an advertorial format to SwingU’s audience of more than one million active golfers. This branded-content guide will showcase training aids, wellness products & supplements, and more.
In addition to the special advertising program, SwingU Marketing offers multi-platform campaigns via dedicated email blasts, sponsored stories & native ads, social media & influencer activations, branded content, video production, live events and more.
“SwingU’s audience has always shown a strong interest in performance & training products,” added Clint Jarvis, Chief Content & Marketing Officer at SwingU. “We’re thrilled to offer our partners a meaningful and creative way to engage with our large, active golfer user base.”
SwingU offers the industry’s easiest-to-use GPS, scorecard, statistics and instruction app. In addition to publishing daily content to golfers via the SwingU Clubhouse e-newsletter and website, SwingU provides advertising and direct-to-consumer solutions through SwingU Marketing and third-party app development through SwingU Academies. SwingU has grown to more than 4.5 million app users worldwide, building a best-in-golf reputation for on-the-course GPS & scorecard functionality and the most comprehensive golf instruction & coaching features in the world.
Founded in 2010 and headquartered in Hartford, Connecticut, SwingU is a golf technology and media company. The company owns and operates top-rated mobile apps: SwingU (GPS, scorecard, statistics & instruction); gottaGolf; and The Golf Tracer (social and ball tracing). SwingU Marketing offers world-class branded content & marketing services, giving advertisers access to SwingU Clubhouse, the most engaged daily golf e-newsletter in the world, as well as more than 1 million monthly active users across its app platforms. SwingU Academies develops customized, world-class apps for instructors and academies.
Chief Content & Marketing Officer