SwingU, the golf technology and media company, announced today that it has partnered with Fairways to Heaven Golf as its exclusive UK and Ireland Travel Partner.
For over 20 years Fairways to Heaven Golf has been perfecting the art of golf travel by offering high quality service and personal consultation that is second to none. Whether it’s a visit to the hallowed grounds of St. Andrews, a custom golf experience to explore Ireland’s world renowned golf links, VIP access to the Masters, or playing golf in sun soaked paradise of the Dominican Republic, the experts at Fairways to Heaven Golf personally customize the experience on and off the course to create unforgettable golf travel.
“We’re excited to build our brand within SwingU’s large golfer audience,” said Michael O’Toole, Partner at Fairways to Heaven Golf. “SwingU’s Buddy Trips franchise is a great fit for the experiences we create that deliver lasting memories in the world’s most sought-after golf destinations.”
The partnership includes a joint pro-am tournament, the SwingU Invitational, with appearances by social influencers and SwingU’s Master Faculty, and weekly editorial content distributed to SwingU’s audience of more than one million golfers via dedicated email blasts, sponsored stories, native ads and special monthly programs.
“Fairways to Heaven Golf has been an industry leader in golf travel for over 20 years,” said Kirk Pagenkopf, Chief Revenue Officer at SwingU. “We’re excited to work together to bring SwingU’s large golfer audience exclusive content and deals related to the UK and Ireland.”
Founded in 2010 and headquartered in Hartford, CT, SwingU offers golfers the industry’s easiest-to-use, free GPS, scorecard, statistics and game-improvement app. In addition to publishing daily content to golfers via the SwingU Clubhouse newsletter and website, SwingU provides advertising solutions to its 1mm+ golfer subscribers through its SwingU Marketing division and third-party app development through SwingU Academies. SwingU has grown to more than 4.5 million app users worldwide, building a best-in-golf reputation for on-the-course smartphone technology and the most comprehensive golf instruction & coaching features in the world.
Chief Content & Marketing Officer