SwingU Welcomes Dr. Joe Parent, Renowned Mental Game Expert

SwingU, the golf technology and media company, announced today that renowned mental game coach, Dr. Joe Parent, has joined the company’s Master Faculty.

Dr. Parent is a highly regarded expert in Performance Psychology and has coached the mental game in golf, business and life for over 30 years. A distinguished sports psychologist and instructor, Dr. Parent has worked with major champions and many other top golf professionals. He has the singular distinction of coaching both a man (Vijay Singh) and a woman (Cristie Kerr) to the #1 World Ranking. He is the author of the #1 Bestseller, ZEN GOLF: Mastering the Mental Game, as well as other popular golf books including ZEN PUTTING: Mastering the Mental Game on the Greens, GOLF: The Art of the Mental Game, and HOW TO MAKE EVERY PUTT: The Secret to Winning Golf’s Game Within the Game.

“Partnering with SwingU allows me to take my digital presence to the next level,” said Dr. Parent. “In the past, I’ve relied on my instructional books, videos, lessons and speaking engagements to help golfers get the most out of their abilities, and I know the importance of growing my audience. I’m excited to tap into SwingU’s technology and marketing expertise to communicate directly with their large, engaged audience of golfers.”

The first to introduce Zen and other Eastern mindfulness principles to the mental game of golf and other sports, Dr. Parent has been honored by Golf Digest magazine in their list of “Top Mental Game Experts” in the world. His lesson articles appear in many major golf magazines around the world, and he is a regular “go to” guest for national television, radio and print media. He has been featured on CNN, NBC’s Today Show, HBO Sports, ESPN as well as numerous appearances on The Golf Channel.

“We are honored to welcome Dr. Joe to SwingU’s Master Faculty,” said Charles Cox, CEO of SwingU. “His unique, game-changing insights are used by so many pro and amateur golfers, as well as athletes in other sports and business leaders. Given the growing value recognition of meditation and mindfulness in performance under pressure, I’m excited to provide him with a variety of platforms with which to build his online business and presence among our large golfer user base.”

SwingU offers the industry’s easiest-to-use GPS, scorecard, statistics and instruction app and publishes daily content to golfers via the SwingU Clubhouse e-newsletter and website. In addition, SwingU provides advertising and direct-to-consumer solutions through SwingU Marketing and third-party app development through SwingU Academies. SwingU has grown to 4.5 million app users worldwide, building a best-in-golf reputation for on-the-course GPS & scorecard functionality and the most comprehensive golf instruction & coaching features in the world.

About SwingU

Founded in 2010 and headquartered in Hartford, Connecticut, SwingU is a golf technology and media company. The company owns and operates top-rated mobile apps: SwingU (GPS, scorecard, statistics & instruction); gottaGolf; and The Golf Tracer (social and ball tracing). SwingU Marketing offers world-class branded content & marketing services, giving advertisers access to SwingU Clubhouse, the most engaged daily golf e-newsletter in the world, as well as more than 1 million monthly active users across its app platforms. SwingU Academies develops customized, world-class apps for instructors and academies.

Media Contact

Tracy Nackel
TEN Marketing & PR