(LOS ANGELES, Calif.) – Registration is open for a must-attend webinar, “Golf’s Billion Dollar No-Show Problem: How Technology and Policy Can Mitigate This Problem in 2025,” on Thursday, February 13 at 1 p.m. EST.
A panel of five industry experts will offer solutions to this nagging tee time issue that often eludes and baffles operators of golf courses, country clubs and resorts:
- Eric Gerber – Parks Coordinator, Golf Operations, Palm Beach County Golf
- Jake Gordon – Founder & CEO, Noteefy
- Ross Liggett – Founder & Managing Partner, Metolius Golf
- David Lorentz – Chief Research Officer, National Golf Foundation
- Scot Wellman – Director of Marketing & Revenue Management, Landscapes Golf Management
When a group of golfers on the tee sheet “short shows” or “no shows” for a booked tee time, it is much more than a minor inconvenience for a course operator – the negative impact, in aggregate, massive.
A large-scale Noteefy / Metolius study shows more than 9% of all tee times go unused due to no-shows, equating to courses averaging more than $150,000 in lost revenue annually. The breakdown is $100,000 in unrecouped greens fees, plus another $50,000 in food-and-beverage, merchandise, lessons and related purchases.
Even more staggering is the loss of customer lifetime value and diminishing returns on cost of customer acquisition.
“About 90% of no shows can be mitigated by golf operators via improved booking policies, communication and technology,” said Gordon. “During the webinar, we are excited to share these easy-to-implement ways to generate more revenue through loss prevention that all course operators should heed.”
Representing some of the brightest young minds in the golf business, the panelists will also detail customer re-capture measures used by restaurants, hotels, airlines and movie theaters to manage and stave off no shows.
Webinar attendees will receive a white paper outlining the depth of the no-show problem and recommended solutions for their golf businesses.
