SwingU, the golf technology and media company, announced today that it has partnered with world-class golf instructor Hank Haney to develop a fully-customized Hank Haney instruction mobile application.
SwingU offers the industry’s easiest-to-use GPS, scorecard, statistics and instruction app and publishes daily content to golfers via the SwingU Clubhouse e-newsletter and website. In addition, SwingU provides advertising and direct-to-consumer solutions through SwingU Marketing and third-party app development through SwingU Academies. SwingU has grown to more than 4.5 million app users worldwide, building a best-in-golf reputation for on-the-course GPS & scorecard functionality and the most comprehensive golf instruction & coaching features in the world.
“I’m excited to work with the team at SwingU to develop a new mobile app for my global teaching business,” said Haney. “Golfers, like everyone else, consume most of their content on mobile devices. SwingU’s technology provides the best possible mobile offering for golfers, combining an intuitive user interface with the tools golfers want to use and functionality that keeps golfers engaged and improving.”
Hank Haney is widely regarded as one of the greatest golf instructors of all time. He has been ranked by both Golf Digest and Golf Magazine as one of the top teachers in golf since the inception of the lists. His students (including Tiger Woods, Mark O’Meara and 200+ PGA Tour professionals) have won every major championship in men’s, women’s, junior, amateur and professional golf. He has trained more than 3,000 golf instructors in more than 30 countries. His book, “The Big Miss,” chronicling his time as Tiger Woods’ coach, debuted at #1 on the New York Times Best Sellers list. For six seasons he starred in “The Haney Project,” on Golf Channel, driving the highest single episode ratings for original programming in the network’s history. Haney now hosts SiriusXM’s “Hank Haney Golf Radio Show” daily on PGA Tour Radio and serves as an instruction editor for Golf Digest.
“Hank is an outstanding instructor, as well as a household name in golf instruction, so we’re obviously excited to work with him to develop a world-class mobile solution for his global instruction business,” said Charles Cox, CEO of SwingU. “His insight, along with the proven principles he has used with legendary tour-playing students, gives him so much credibility with amateur golfers. We’re eager to help him build his online academy business and his presence among the SwingU audience and user base.”
Founded in 2010 and headquartered in Hartford, Connecticut, SwingU is a golf technology and media company. The company owns and operates top-rated mobile apps: SwingU (GPS, scorecard, statistics & instruction); gottaGolf; and The Golf Tracer (social and ball tracing). SwingU Marketing offers world-class branded content & marketing services, giving advertisers access to SwingU Clubhouse, the most engaged daily golf e-newsletter in the world, as well as more than 1 million monthly active users across its app platforms. SwingU Academies develops customized, world-class apps for instructors and academies.
TEN Marketing & PR