The “Breakfast of Champions” will have a new face come October. This week, Jordan Spieth announced that he has signed a deal with Wheaties and will be featured on the cover of the famous orange cereal box. The 23-year-old two-time major winner will become the 18th golfer to ever grace the cover.
“As one of the most recognizable symbols in sports, it’s a such a tremendous honor to be featured on the Wheaties box,” said Spieth, according to a press lease from General Mills. “I have always been a fan of Wheaties and value its commitment to athletes that give back as much as their on-course performance.”
We’re honored to announce our new box champion: Jordan Spieth! #BreakfastOfChampions pic.twitter.com/nzE9olm0ct
— Wheaties (@wheaties) May 16, 2017
“I’m going to be on the cover of 4 million Wheaties boxes later this year, which is really cool,” said Spieth on Wednesday during his press conference at the AT&T Byron Nelson, where he’s teeing it up this week.
In fact, Wheaties was Lord Byron’s first endorsement as a professional. Others golfers who have also had their own limited-edition boxes include Ben Hogan, Babe Zaharias, Arnold Palmer, Jack Nicklaus, and Tiger Woods.
“It’s the Breakfast of Champions. You grow up seeing your favorite athletes on these boxes. I used to walk down the aisle at the grocery store whenever my mom used to drag me along and I’d always want to see who was on the cover. To actually be on one is a pretty special dream come true.”
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