Tiger Effect Provides Ridiculous Masters Ratings

The Tiger Effect was in full effect on Sunday at The Masters as Woods was able to chase down 54-hole leader Francesco Molinari about seven hours earlier than scheduled thanks to inclement weather threatening the Augusta, Georgia area.

Even still, CBS reported the 2019 Masters was the most-watched morning golf event in 32 years.

The telecast averaged 10.8 million viewers between 9 a.m. and 2:30 p.m. with a peak coming predictably at 2:15 p.m. when an audience of 18.3 million tuned in. 


Between the live morning coverage and the encore afternoon coverage, CBS reached over 37.5 million viewers, a 41% increase from last year’s live-only afternoon coverage that saw Patrick Reed slip into the green jacket.

For comparison’s sake, the 4.5 million people who watched the encore coverage of Woods’ win ranks as the third-highest golf broadcast on any network so far this year, and it only trails this weekend’s third and fourth-round coverage in that tally.

According to The Action Network’s Darren Rovell, 21% of the televisions that were on in the United States from 9 a.m. to 2:30 p.m. were tuned into Woods win at Augusta National.