Tiger Woods and Justin Timberlake are getting into business with each other and creating “T-Squared Social,” debuting in New York City.
According to the release, “T Squared Social redefines the multi-dimensional dining experience, merging elevated cuisine and craft cocktails with state-of-the-art Full Swing simulators for golf and other interactive gameplay, duckpin bowling, darts, and premium sports-watching with over 35 televisions, including New York City’s largest flat-screen 200-inch television.”
T-Squared Social is located in the grand lobby of one of the United States’ oldest banks, Emigrant Savings Bank, owned by Howard Milstein, the investor and golf entrepreneur who also owns 8 AM Golf. T-Squared Social marks the first hospitality collaboration between the two and the latest concept to enter the booming “eatertainment” category.
“The idea for T-Squared Social came to us during a round of golf at Albany, our development in The Bahamas,” Woods said. “Justin and I thought it would be cool to create a place that combines our favorite things and brings people together to just have a great time. We always knew we wanted to do something together, and NEXUS gave us the platform to bring our idea to life.”
“We knew a concept like T-Squared Social would thrive in New York,” said Timberlake. “It’s a beautiful space that transcends the typical sports bar experience. You can go to be entertained without sacrificing quality or comfort. We’re excited to be partnering with 8 AM Golf on this incredible opportunity right in the heart of one of the greatest cities in the world.”
Tiger Woods and Justin Timberlake are launching a new upscale sports bar & restaurant — ‘T Squared Social’.
• Bowling alley
• 200-inch TV
• Full Swing simulators
• 22,000 sq. ft, entire city block
The first location opens in NYC on Wednesday. pic.twitter.com/tjOAHUIddI
— Front Office Sports (@FOS) September 19, 2023
“We are all very excited about this very special collaboration within the NEXUS family of businesses,” said Christopher Anand, CEO and Managing Partner at NEXUS Luxury Collection. “The timing for our flagship location in Manhattan feels right, and we believe this concept can easily grow to other major cities around the world. While we’re laser-focused right now on our inaugural location, we can’t wait to see what the future of the business holds.”
This comes on the heels of other casual dining places in the golf industry, like TopGolf and Five Iron Golf.
Additional dining and viewing areas include multiple low- and high-top tables, a variety of lounge areas, and reservations-only luxury “Box Seats” featuring 11 four-top tables in front of a 200-inch, high-definition screen. A 12-seat “Vault” room is available for private dining and events.
The Full Swing simulators will allow you to test your skills at renowned golf courses like Pebble Beach, Torrey Pines, and St. Andrews, and the hitting bays can be converted for other sports like basketball, football, and baseball.
T Squared Social is opening later this month.