Over the past two weeks, Tour Edge has brought to market four categories of clubs that glean the very best from their uber-popular Exoxtics line, which has been put into play and won on every major Tour, and introduced it into their Hot Launch 4 (HL4) series aimed at mid-to-high handicappers.
Launching the HL4 driver, fairway wood, hybrid and iron-wood, Tour Edge has brought to market superior performance at a price point that is much easier to swallow for the vast majority of golfers.
Perhaps best known for their hybrid technology — after all, Tour Edge founder and chief designer Dave Glod was one of the originators of the club concept — it should come as no surprise that Tour Edge’s new hybrid and iron-woods have the industry buzzing for reasons that are easy to explain for Glod.
“The HL4 hybrids are as good as it gets because it achieves exactly what I designed it to do: hit the ball long, high and straight,” Glod said. “Get ready for the ultimate launching experience.
“I put everything I’ve learned since launching the world’s first iron-wood over 15 years ago into the HL4 Iron-Wood for my most versatile design yet.
Coming Aug. 1, @TourEdgeGolf to release High-Flying, Longer-Distance ??? ??????? and ??? ????-?????… Read the full press release here… https://t.co/RAhtvWXPny pic.twitter.com/nh6pXvctL3
— The Golf Wire (@TheGolfWire) July 9, 2019
Not to be overshadowed, the introduction of the HL4 driver and fairway woods also are the latest in a successful line of clubs to come out of Tour Edge HQ over the past two decades.
“The re-engineered shape and thinner and lighter forged steel we procured make the HL4 fairway woods speed machines that truly earn the name Hot Launch,” said Glod. “This is our straightest and most forgiving design ever and it also features the fastest launch characteristics we’ve ever seen.”
As for the driver, it was a club that was slated for release next year, but Tour Edge was so excited about the technology available at a much more reasonable price point that they put it out mid-way through 2019.
Introducing the all-new redesigned HL4 drivers and fairway woods coming August 1st! HL4 is the undisputed leader in custom fit performance value.
Read all about the new HL4 drivers here! https://t.co/2bmaeWAz2P
Read about the new HL4 fairway woods here! https://t.co/ZbSpYwDVzO pic.twitter.com/Bm5pnYC51M— Tour Edge Golf (@TourEdgeGolf) June 25, 2019
“This is an early release to a product line that we developed for 2020,” Glod said. “We have spent the last 18 months looking at how to improve the best performance value drivers in the game and the end result is an all-new shape that has an MOI that rivals that of a $500 driver. It’s an extremely forgiving design that all levels of players can benefit from.”
Tour Edge has made a commitment to serving their customers with instant gratification from the store to their front door as the company’s 48-hour custom fitting delivery guarantee makes getting your new clubs into your bag and out on the course as easy as possible.
“We see HL4 as being the best value available in the custom fitting market,” Glod said. “That is why we created our 48-hour custom fitting delivery guarantee and why we are making a significant commitment to advertise HL4 heavily on the Golf Channel and elsewhere with the message of “Get Fit. Spend Less. Play Better.” We want to open up custom fitting to thousands of new golfers who are looking for innovation and performance at logical prices.”
Tour Edge plans to have over 750 custom fitting centers across the country that will feature the mobile HL4 custom fitting bag and their industry leading 48-hour guaranteed delivery on custom fit orders.
The new premium performance clubs will be available nationwide and globally on August 1.
