The USGA is planting its roots at one of the most prestigious and recognizable golf resorts in the United States: Pinehurst.
The governing body announced on Wednesday that it would “expand its impact in golf and extend its mission to champion and advance the game” by establishing “Golf House Pinehurst” in North Carolina, which will include an equipment-testing facility, innovation hub, museum/visitor center and offices by 2023.
“There is no better place for the USGA to plant new roots than the Home of American Golf,” Mike Davis, CEO of the USGA, said in a statement. “Thanks to the vision of North Carolina, Moore County and Pinehurst leaders, we are taking a bold step forward and forging a long-term commitment that will elevate our championships, foster greater innovation in golf, and ultimately help grow the game.”
In an effort to expand our impact in golf and extend our mission to champion and advance the game, we’re proud to establish Golf House Pinehurst.
A new equipment-testing facility, innovation hub, museum/visitors center and offices are coming to @PinehurstResort in 2023.
— USGA (@USGA) September 9, 2020
Along with the USGA’s commitment to a second home in North Carolina, they also made the famous Pinehurst No. 2 course an “anchor site” of the U.S. Open, announcing championships taking place in in 2029, 2035, 2041 and 2047 as well as the already-scheduled 2024 date.
They also committed to bringing other prestigious USGA events to the resort in the coming years.
The total $25 million investment over the next several years includes the construction of two buildings to be located near the Pinehurst Resort clubhouse, which will house 50 full-time USGA staff members.
“This new USGA hub along with the assured rotation of the U.S. Open in Pinehurst will bring jobs and millions of tourism dollars to our state. North Carolina’s golf history is legendary, and this adds to the luster,” said Governor Roy Cooper.
We are pleased to announce that @PinehurstResort will serve as our first anchor site for the U.S. Open Championship.
The announcement adds 4 U.S. Open Championships to be contested on Pinehurst’s Course No. 2 – in 2029, 2035, 2041 and 2047 – to the already scheduled 2024 event.
— U.S. Open (USGA) (@usopengolf) September 9, 2020
“The USGA’s plans for this significant new presence in Pinehurst elevates the Village’s reputation in the golf world and enhances North Carolina’s prestige as a destination for both businesses and tourists,” said Commerce Secretary Anthony Copeland. “Today’s news will add new energy to the leisure and hospitality services and significantly contribute to the long-term recovery of that important segment of our economy.”