HARTFORD, CONN., September 11, 2014: BACK9NETWORK, the 24/7 golf lifestyle network, announced today the addition of Taylor Massey as Director of Golf Creative. Massey joins BACK9NETWORK from Golf Punk, an alternative golf magazine based in London, England, where he served as Managing Editor and U.S. licensor of the publication. BACK9NETWORK will launch on DIRECTV, channel 262, on Monday, September 29th.
“I could not be more excited to have an old friend join our network and help lead its creative direction and branding as BACK9NETWORK evolves over the upcoming months. Taylor and I have known each other for a long time, and I had to be patient in convincing him to drop everything and join us,” said Charles Cox, CEO, BACK9NETWORK. “Taylor’s ability to balance golf entertainment creativity with authenticity and respect for the sport and its traditions will be vital as we try to attract the younger generations to the sport and not polarize our older, larger golfer audience base.”
“BACK9NETWORK is exposing the foods, fashions, gadgets and personalities that create the culture of golf” said Massey. “I’m thrilled to help the network’s television transition and take advantage of an incredible opportunity to use lifestyle entertainment to expand and diversify the traditional golfer.
Massey will report to Carlos Silva, President, BACK9NETWORK, and oversee brand messaging across TV and digital platforms. BACK9NETWORK has experienced tremendous digital growth over the past year with over two million monthly unique visitors to its web properties, and over 2.5 million downloads of its Swing by Swing Golf GPS mobile app (IOS and Android platforms).
Prior to his role at Golf Punk, Massey co-founded San Diego, CA based PAHR Fairway Essentials in 2008, with the goal of redefining golf apparel. While at PAHR Massey served as Creative Director, where he oversaw company initiatives including brand messaging, and clothing and digital design.
BACK9NETWORK announced its first television carriage agreement with DIRECTV in July. The lifestyle & entertainment network will hit the airwaves with nearly 1,100 hours of original programming in its first year, including ten original primetime series including AHMAD RASHAD, Golf Treasures and Ball Hogs, mid-day and evening shows, as well as a variety of golf lifestyle programming covering travel, real estate, food, fashion, autos, courses and equipment.
About BACK9NETWORK: BACK9NETWORK is a golf lifestyle cable television network and media company based in Hartford, Connecticut. BACK9NETWORK was developed as a complementary alternative to traditional media’s focus on professional golf tournament coverage. Focused on compelling storytelling, interesting personalities, features and fashions, interviews and instruction, travel, gear and much more, fans of all kinds will want to hang with the BACK9NETWORK. golf.swingbyswing.com, the online clubhouse for BACK9NETWORK, delivers a fresh perspective on the golf lifestyle and its worldwide influence. BACK9NETWORK’S leadership includes respected and outspoken executives from the golf and media industries. For further information, visit golf.swingbyswing.com, @BACK9NETWORK on Twitter or BACK9NETWORKTV’s YouTube Channel.
Tel: (678) 866-2000
Tel: (214) 801-6052