It is important to closely monitor your social media account’s performance to make sure your audience still interacts with your posts. Social media platforms like Instagram make this easy by giving you insights into your business account.
Regularly monitoring your performance on social media can tell you which posts your audience enjoys the best and gets the most attention. Reviewing this data can help you adjust future posts and make them even more relevant to your audience. Over time, this will create a snowball effect and grow all aspects of your account, including likes and followers.
Checking your analytic data is simple. From the profile page of your Instagram business account, simply click the “Insights” button to review your data. From here you can view various metrics and adjust the time frame too.
Follow these steps to view your insights: